Consumer and Retail

We will increase the value of your business

Constantly changing consumer expectations, strong competition and the relaxation of international trade barriers require consumer and retail companies to respond rapidly with innovative solutions and business strategies. We understand the specific needs of the retail and consumer goods industries.


We have helped consumer and retail companies to sell and market their products, protect their brands, manage their business and technology risks, and develop legal and commercial strategies to meet the challenges that confront their businesses in Ukraine and take advantage of fresh market opportunities.


AEQUO’s Consumer and Retail team provides sophisticated, multidisciplinary advice, with the extensive resources of a full-service Ukrainian law firm.


Our success is demonstrated by our clients' choices to call upon us, time and again. We assist with taking innovative and proactive measures to protect their businesses from the array of challenges they face in Ukraine. We help with the complex legal and regulatory regimes, applicable to the design and promotion of products and services.


We represent a broad spectrum of clients in the retail and consumer product industries, including major national retail stores, DIY market players, international retailers and consumer electronics producers.






What we do
  • Corporate and regulatory compliance
  • Commercial contracts, licensing and distribution
  • Product liability
  • Franchising
  • IP matters
  • Labor and employment
  • Privacy and data protection
  • Unfair competition & Antitrust
  • Product liability disputes
  • Contract law, debt and damages recovery disputes
  • The team has a very good combination of local knowledge and internationally recognised standards.

    IFLR1000 2017

  • Anna Babych sees the big picture and always strives to achieve better business results.

    Chambers Global 2016

  • Denis Lysenko is a "highly skilled and reliable professional with a strategic mode of thinking and great commercial vision."

    IFLR1000 2017