Aequo advised Ipsos, a global market research and consulting firm, on Ukrainian law matters in connection with the acquisition of four global divisions of the GfK Custom Research Business: Customer Experience, Experience Innovation, Health and Public Affairs.

The deal results in almost 1,000 GfK's employees joining Ipsos in 25 countries. The estimated 2018 revenue of the acquired businesses is over €200m, according to Ipsos.

The team led by managing partner Denis Lysenko and partner Anna Babych included counsel Sergey Denisenko and associate Denys Medvediev – advising on obtaining merger and non-compete clearances, and of counsel Oksana Krasnokutskaya, senior associates Michael Lukashenko and Vasyl Mishchenko, associate Maria Derechina – advising on corporate, employment and tax issues in connection with the transaction.