AEQUO advised Dragon Capital New Ukraine Fund LP, managed by Dragon Capital, on the acquisition of a controlling stake in Treeum. Treeum is a leading Ukrainian online financial supermarket that manages business media resources including minfin.com.ua and finance.ua with a total audience of 8 million visitors per month.
Treeum was founded by Sergiy Vinderskikh, Yevgen Izmailov and Ivan Yevtushenko in 2008. Minfin.com.ua is a website about finance and investments. It publishes articles on investing money, exchange rates, as well as data on banks and their products. The website helps to understand investments, compare and choose tools for investing money. Finance.ua is a website comparing financial products. This is a medium about personal finance. Founded in 2000, it became part of Treeum in 2016. Finance.ua allows users to compare the services of individual banks, credit and insurance companies and order them online.
AEQUO team provided comprehensive legal support in connection with the transaction. In particular AEQUO conducted legal due diligence of the group, advised the client in on merger control issues, including obtaining the merger clearance approvals from the Antimonopoly Committee of Ukraine, and assisted with the negotiations and completion of the transaction. Our project team included partners of M&A practice – Anna Babych, and Antitrust practice – Sergey Denisenko, counsel Michael Lukashenko, head of IT-practice Mykyta Polatayko, senior associate Mykhaylo Soroka and associates Anna Litvinova, Maria Derechina, Yevheniia Chernetsova, Yelyzaveta Shram and Anna Yarega.
"We are happy to have helped Dragon Capital in acquiring one of the leading online resources in financial products market. We are thankful to our client for the opportunity to work on the most high-profile cases in the sector that demonstrates impressive growth ", comments Anna Babych.