Aequo advises Ipsos on acquisition of four global divisions from GfK

Aequo advised Ipsos, a global market research and consulting firm, on Ukrainian law matters in connection with its acquisition of four global divisions of the GfK Custom Research Business: Customer Experience, Experience Innovation, Health and Public Affairs.

The deal resulted in almost 1,000 GfK's employees joining Ipsos across 25 countries as well as an  an estimated revenue of  over €200m, according to Ipsos. (2018)