AEQUO advised Dragon Capital New Ukraine Fund LP, managed by Dragon Capital, on the acquisition of a controlling stake in Treeum. Treeum is a leading Ukrainian online financial supermarket that manages business media resources including minfin.com.ua and finance.ua with a total audience of approximately 8 million visitors per month)
Treeum was founded by Sergiy Vinderskikh, Yevgen Izmailov and Ivan Yevtushenko in 2008. Minfin.com.ua is a website dedicated to financial and investment matters. It publishes content on investing money, exchange rates, as well as data on banks and their products. The website educates its audience on investments, and helps them to compare and choose the appropriate investment tools. Finance.ua is a website that compares various financial products - a medium about personal finance. Founded in 2000, it became part of Treeum in 2016. Finance.ua allows users to compare the services of various banks, credit and insurance companies and order them online.
AEQUO team provided comprehensive legal support in connection with the transaction. In particular AEQUO conducted legal due diligence of the group, advised the client on all matters of merger control issues, including obtaining the merger clearance approvals from the Antimonopoly Committee of Ukraine. We also assisted in the negotiation of, and in the ultimate completion of the transaction.
"We are happy to have helped Dragon Capital in acquiring one of the leading online resources in financial products market. We are thankful to our client for the opportunity to work on the most high-profile cases in the sector that demonstrates impressive growth ", comments Anna Babych.